[논문] HOW IS TECHNOLOGY ACCEPTED BY USERS? A REVIEW OF TECHNOLOGY ACCEPTANCE MODELS AND THEORIES

https://eprints.soton.ac.uk/382037/1/110-14486008271-4.pdf User acceptance models Theory of reasoned action (TRA) 1) individual's attitude + 2) subjective norms --> behaviour intention --> behaviour. But does not take into the ability to control. 2.

Social cognitive theory (SCT) Individuals learn in the context of social environment (takes into account the social environment, self-efficacy) 3. Technology acceptance model (TAM) a more generalized TRA to predict acceptance of technology 1) usefuln...