[논문] CONSUMER ACCEPTANCE AND USE OF INFORMATION TECHNOLOGY: EXTENDING UTAUT

Constructs of UTAUT Performance expectancy strongest predictor of behavioural intention Effort expectancy how much effort people think will be needed to use tech Social influence people around them giving ideas Facilitating conditions conditions / environment that allows the usage of tech Additional constructs of UTAUT2 Hedonic motivation: fun from using tech predictor of behavioural intention Price value UTAUT = organizational setting, so users don't pay their money for tech UTAUT2 = consumer u...