[마케팅] 선택의 역설

1. 선택의 역설, 너무 많은 선택은 피곤하다 Iyengar, Sheena S.

Lepper, Mark R. 「When choice is demotivating: Can one desire too much of a good thing」, 『Journal of personality and social psychology』 v.79 no.6 , 2000년, pp.995 - 1006 https://faculty.washington.edu/jdb/345/345%20Articles/Iyengar%20%26%20Lepper%20(2000).pdf Current psychological theory and research affirm the positive affective and motivational consequences of having personal choice.

These findings have led to the popular notion that the more choice, ...