[BI/CI/LOGO] SOCHI 2014 LOOK OF THE GAMES BRAND IDENTITY _소치올림픽 브랜드 아이덴티티 로고디자인 BI CI 디자인

___ SOCHI 2014 LOOK OF THE GAMES BRAND IDENTITY Hot. Cool.

Yours. In 2011, Creative Department of Bosco Company developed the official image/look concept of the first Russian Winter Olympic Games.

The image concept of the XXII Winter Olympic Games in Sochi is based on a patchwork quilt idea. The use of this idea is deeply rooted in nation's history and allows mixing various media elements, each with its own original characteristics.

Patchwork quilt is the expression of the general philosophy of ...